Content Strategy & UX Consulting Services

I design innovative content strategies for digital health and fitness products that drive exceptional member engagement and long-term retention. The result: healthier members and bottom lines.

With over a decade of experience, I’ve worked with innovative startups and leading enterprise brands. My expertise runs deep, and my services go beyond what’s listed here.

Don’t see what you need? Reach out. I likely have a solution. And if I don’t, I’ll gladly connect you with someone who does.

Content Auditing

By analyzing your content, experiences, and metrics, I’ll identify what’s working — and what’s not. It's time to cut waste, optimize engagement, and drive greater value.

Content Strategy

I work with stakeholders to develop content strategies that align varying business priorities — while always elevating the member experience.

Audience & User Research

Through surveys, interviews, and journey mapping, I uncover users' unique values and motivators. These insights help you build the experiences that matter most.

Integrated Marketing

Your story should be everywhere your users are. I create seamless campaigns that connect email, push, in-apps, and more, ensuring every touchpoint drives action.

Brand & Editorial Guidelines

Consistency isn’t just credibility — it sets your brand apart. I create guidelines that ensure every interaction reinforces your brand's identity and deepens relationships.

UX Copywriting & Content Design

Boring (or worse, confusing) user flows cost you members. I help product teams delight and simplify at every step — from onboarding to referral.

Content Scaling

Make your content work harder for you. From directing derivative assets across siloed teams to leveraging AI, I help teams scale without sacrificing quality.

Provider Enablement

I help doctors, therapists, dietitians, and coaches do what they do best. My content approach increases provider satisfaction, improving retention and continuity of care.

Writing & Editing

Great content starts with editorial. With deep roots in health journalism, I create content that both educates and provides actionable, top-tier service.

Content Strategy & UX Consulting Services

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